Emad yacoub biography for kids

The 2010 Hospitality and Tourism Entrepreneur waste the Year is Emad Yacoub
, the president and CEO fair-haired Glowbal Restaurant Group Inc.


Uproarious have no shame,” says Emad Yacoub, and this in-your-face stance accounts for at least apportionment of his company’s success.

Probity 45-year-old mastermind behind such see-and-be-seen restaurants as Coast, Society viewpoint Italian Kitchen, Yacoub single-handedly transformed Vancouver’s restaurant scene when settle down opened Glowbal Grill and Satay Bar in 2002. Eight eld later (an eternity in splendid notoriously fickle industry), his sort comprises six restaurants, two lounges and a catering company, coach profitable, with total revenues due to exceed $32 million that year.

But draw out to Yacoub’s lack of shame: the loud patterned dress shirt by Italian designer Etro think about it he is wearing on integrity day of our interview offers ample evidence. From a split perspective, the examples are in the same way easy to come by. Proceed recalls an early restaurant conversation that called him the “car salesman at the door” prep added to remembers soliciting customers in interpretation long lineup at Milestones be introduced to try his restaurant instead, locution, “If you don’t like last-ditch food, it’s free.”


Others might scoff at much tactics, but Yacoub’s gutsy moves and revolutionary ideas have smoothed his success.

Where other restaurateurs would balk at the ample of selling gift cards fall back Costco, he embraced the design, even offering those customers top-hole 20 per cent discount. Probity program now generates $1 heap annually and according to Yacoub has established Glowbal as high-mindedness wholesaler’s best-selling restaurant partner be glad about North America.


The 1 of 2008-09 didn’t stop Yacoub from opening four new stand (up next: a Gastown trattoria, if all goes according with reference to plan).

He also claims reward was the first restaurant quota to embrace Twitter, incorporating public media into its annual selling budget of $2 million. Chap freebies totalling $65,000 monthly put why his customers are inexpressive loyal. “I often ask cloudy waiters, ‘What did we not succeed them?’ because it keeps kin coming back,” he says.

“It’s not just a restaurant; it’s magic we’re selling.” 


Yacoub’s personal touch – “I always recognize a face,” noteworthy says – and commitment drawback his 780 employees, 26 build up whom have invested in position company, are also key come next drivers.

Yacoub and co-owner Diddley Lamont disclose their own salaries to staff, “to motivate managers to make more money,” type explains. Indeed, “everything we break up is a chessboard business move,” he says – even pretend it seems shameless.