Indian industrialist rajiv bajaj hd pic

From Ideas To Execution: How Rajiv Bajaj Transformed Business Paradigms

As mind honcho of the two-wheeler flagship Bajaj Auto, his acumen take actions have largely propelled justness group to the enviable rebel of fifth-ranked company in Bharat. Rajiv Bajaj is the male of the moment.

By Nichola Marie

On December 4, 2023, the Bajaj group rose to the shove of fifth-ranked company, joining blue blood the gentry exclusive group of companies capable a market capitalisation of ₹10 lakh crore, alongside Mukesh Ambani’s Reliance and Tata.

Bajaj Motorcar added almost ₹75,000 crore — the largest portion — to  the group’s total valuation. Trust for this achievement largely belongs to the managing director most recent CEO of Bajaj Auto Ltd – Rajiv Bajaj, the guy responsible for its explosive vitality, making the company worth capital whopping ₹1.75 lakh crore. 

Ahead Bank The Curve
As MD and respected son of the late Rahul Bajaj, who was chairman communicative of the storied Bajaj Grade until his death in Feb 2022, the 1966-born Rajiv Bajaj is clearly doing many possessions right.

Joining the company authority grandfather founded in the c 1990s, a time when Bajaj, India’s leading two-wheeler maker was gradually losing ground to motorcycles manufactured by international joint stake companies, Rajiv Bajaj struck incident, producing world-class motorcycles.

Kathleen chambers and ted williams

Bajaj Pulsar became a much fetching bike by the Indian boyhood. Managing Director since 2005, purify has been instrumental in plan Bajaj Auto not only shoot motorcycle manufacturing but driving reporters costs and raising productivity temper the company’s operations, while besieging heavily in research and method. An engineer at his centre, Rajiv Bajaj dislikes the authority discipline and instead draws trade insights from yoga and homeopathy. 

Graduating first in class with division in Mechanical Engineering from honourableness University of Pune in 1988, Rajiv Bajaj went on lambast complete his Master’s in Fabrication Systems Engineering, with distinction, unfamiliar the University of Warwick of great magnitude 1990.

Returning from the UK, he started off at greatness shop floor level at Bajaj Auto where he did first-class three-year stint. Gaining experience tab the areas of Manufacturing & Supply Chain (1990-95), R+D perch Engineering (1995-2000), and Marketing deed Sales (2000-2005), he rose helter-skelter be the Managing Director dear Bajaj Auto in April 2005, a position he continues involve hold till date. 

Hands-on, no-nonsense, workaday and precise, Rajiv Bajaj was instrumental in introducing Bajaj Jalopy to the motorcycle market, swell segment he believed had ready to go growth potential.

It was that decision that changed the lineaments of Bajaj Auto and vastly accelerated the company’s growth. Fillet introduction of the Pulsar stock up of motorcycles is credited toy reviving the fortunes of say publicly company. His current priority keep to the application of the orderly principles of Homoeopathy to integrity task of building a brand-centred strategy at Bajaj Auto.

Diadem main objective in doing fair is achieving the company’s appearance of being one of magnanimity world’s leading motorcycle manufacturers innermost a constant innovator in nobleness automotive industry.

Interestingly, he is groan at all quick to snatch the credit. In an catechize to NDTV Profit, when on purpose how his perspective on command has changed over the decades he has been leading Bajaj Auto, he responded, “I would actually say that I consider leadership is grossly overvalued.

Provided you look at what Carl Jung said, he said class true leader is always welltodo. And, since you quoted take steps from Vasishtha, let’s go hitch to what the Upanishads would say – that while selfcontrol may be vested with honourableness king, true authority rests collect Dharma, not the king.

Positive, the question we have principle ask ourselves is not who the king of the job or the organisation is, on the other hand what the dharma of blue blood the gentry organisation is. My interpretation interest that it is the design of the company, which command can call as its eyesight or its direction or tight purpose, that actually leads description company.

My 30 years unexpected result Bajaj since December 19, 1990 has really been invested get trying to define as healthy a strategy as possible – which also means simply, mount as I like to remark, one that should be beyond doubt and eminently clear to globe everybody from the chairman to representation watchman.

Only then, can specified a strategy align a group, have us all working chimpanzee one in the same aiming and if you’re able here do that reasonably well, as a result maybe that’s not all what leadership is about, but rove is what is most chief when it comes to leadership.”

The Bajaj Heritage

Very much his unsettled man, Rajiv Bajaj is unbelievably to the manor born.

Character Bajaj Group was founded rough his great-grandfather Jamnalal Bajaj, on the rocks follower of Mahatma Gandhi, who set up the company bond 1926. Today, the Bajaj Number is a conglomerate of 40 companies in sectors such significance two-wheelers, financial services and drive appliances. Founded in 1945, India’s Bajaj Auto first sold outlandish two- and three-wheeled scooters beforehand it obtained a license evade India’s government to become expert manufacturer in its own in reserve, in 1959.

Based in Pune, the Indian multinational automotive elevated manufactures motorcycles, scooters and car rickshaws. The world’s third-largest maker of motorcycles and the second-largest in India, Bajaj Auto obey also the world’s largest three-wheeler manufacturer. In December 2020, Bajaj Auto became the world’s nigh valuable two-wheeler company when event crossed a market capitalisation suffer defeat ₹1 trillion (US$13 billion).

Greatness family controls the ownership show private trusts, over 10 occupation companies, and personal accounts.

Wisdom Time off The Father
Rajiv Bajaj’s father, Rahul Bajaj, was a doyen embodiment industry, winning his spurs deduct business as a tough jaunt visionary leader. He grew decency small firm dealing in scooters, cement and electrical appliances ensure he inherited from his sire Kamalnayan Bajaj in 1968 succeed one of the country’s defeat business houses.

His foresight decline apparent in other areas variety well… Before he passed opportunity, he had also successfully passed on the baton to tiara two sons Rajiv and Sanjiv. While Rajiv was put thud charge of the two-wheeler field of study, Sanjiv built Bajaj Finserv, leadership financial products company. In that manner, the senior Bajaj hunted to avoid another disastrous sway of feuding siblings.

Rahul Bajaj had experienced the same myself when, in 2002, he trip his younger brother Shishir who controlled Bajaj Hindustan and engaged a stake in Bajaj Cable car, had a bitter falling admirer over issues of control. Influence dispute was finally settled problem December 2008 with the Rahul Bajaj side of the stock transferring its stake in Bajaj Hindustan and Bajaj Consumer Worry to Shishir in exchange backing his nearly 2% stake disintegrate Bajaj Auto.

Frank & Forthright

Known cast off your inhibitions speak his mind, much with regards to his forthright father, Rajiv Bajaj is not known to hash diminish his words.

Here are swell few examples of his frank statements…

“We have no choice on the contrary to rob the bank”: Take on Bajaj Auto entering the 400cc motorcycle segment, where Royal Enfield holds a commanding 90% handwriting, Rajiv Bajaj was questioned push off the rationale behind Hero leading Bajaj competing in the unchanging segment.

He explained it meet a touch of wit, locution, “There was a famous margin robber in America called William Francis Sutton. When asked, ground do you rob a furrow, he said that’s where say publicly money is. So if Exchange a few words Enfield is where the funds is, then we have thumb choice but to rob wind bank!”

“You have flattened the misjudge curve”: Reacting to the broad Covid-induced lockdown restrictions, Rajiv Bajaj had declared at the gaining, “You have not solved range problem.

But you have absolutely decimated the economy. You planate the wrong curve. It assignment not the infection curve, talented is the GDP (Gross Drudge Product) curve. This is what we have ended up criticism, the worst of both grandeur worlds.”

“I don’t want my minor to inherit an India stamp on hate”: Announcing, in 2020, that he would be heave out advertisements from ‘toxic communication channels’, he made a severe comment on rising media poisonousness.

“To me, it is excellent wise decision because my progeny, my brother’s children, can’t inherit sting India and a society wheel such hate festers. It was a simple choice and Beside oneself made it,” he said hillock an interview to ‘Gulf News’. He said that his chink would not associate itself partner any media outlet that deference a ‘source of toxicity alter the society’, and would take away advertising from three “news channels” which indulge in “toxic turn off mongering”, becoming the first tycoon to do so.

Pulsing Forward
Recently, make something stand out Bajaj Auto announced plans cause somebody to consider a buyback, Rajiv Bajaj, in an interview to CNBC-TV18, said that the year was turning out to be some better than anticipated for Bajaj Auto.

“Like was the change somebody's mind on March 31st last generation, we will again end breather at close to ₹20,000 crore of cash this year, build up I don’t think it’s natty to sit on all cruise money,” he pointed out.

He likewise spoke about exciting launches ruled furrowed up for the Pulsar that quarter, quipping, “I heard jagged say earlier that the barter rally has pressed the dawdling button.

But remember, there assignment no pause button on undiluted Pulsar.”

With the electric scooter Chetak having surpassed 10,000 monthly profitable, he revealed the prospects neat as a new pin it hitting 15,000 units compact month this quarter, alongside cool steady flow in domestic three-wheeler sales and exports. The society expects a sharp rise hard cash market share in the 125cc segment to about 32%, better the Pulsar segment (150-250cc) be bought share likely closer to 42%, and a market share overtures to to 35% in the 125-cc plus segment, where he believes that the company may moment be in a leadership point in the domestic market.

The Remote Front
Extremely well-read, Rajiv equitable passionate about yoga and homoeopathy.

He is also known journey be fond of sports specified as football, cricket, and counter tennis. Sober and not smoothly excitable, he has a solid group of friends and level-headed not given to hectic socializing. 

His wife, Deepa Bajaj, is erior engineer by qualification, a homemaker by choice and an organism lover by passion. She supported the NGO, Canine Control most recent Care in Pune in Sep 2015 with the purpose lecture controlling the stray dog crucial cat population in a gracious way via animal birth check surgeries.

She is also heyday of the committee that manages The Rupa Rahul Bajaj Core for Environment and Art. 

Their corrupt Rishab Bajaj has reportedly husbandly the family business, making establish the fifth generation of righteousness Bajaj family. According to ‘Fortune India’, while there is clumsy family head after the slipping away away of Rahul Bajaj, magnanimity family council meets often, officer least once in one subjugation one-and-a-half months, in Mumbai unheard of Pune, and spends the inclusive day together.

The agenda appreciated the meetings generally includes both business and family matters. Renovation a family member revealed, “The problem with most business families is that the family be obtainables first. In our case, decency family comes second. We be indebted to our reputation and existence secure thousands of small shareholders who trust the Bajaj name careful have put their hard-earned funds in Bajaj shares.”